CHECK IT!
i have been high on the cabo for like the last fucking week straight.
FUCK!
where to begin. let me just say, the fucking spread of the cabo word on the east coast is starting to get crazy! this is a full-time fucking job.
let's list my converts thus far:

my roommate - just returned from a 7 month stay in amsterdam, so you KNOW he knows quality shit. i started easy on him. i wasn't proclaiming the word like i do now. i was just dropping subtle hints: leaving limes on the counter, putting empty waborita glasses in the sink, removing all items from the fridge and leaving only an empty reposado bottle in there, walking around the house with no pants on. you get the picture.
eventually he got the picture, and i made him a waborita. can you say "INSTANT ENLIGHTENMENT"?!? now the guy is all over my fucking tequila (this is a problem). last night we were hanging out and he was like "i want to do the trinity!" i thought to myself "hmmm...can he HANDLE the trinity?" but i realized that sammy wants me to spread the word. sammy WANTS the cabo to be enjoyed by ALL enlightened people. so we did the trinity.
this just in: I WAS FUCKING HAMMERED!

my roommate's brother and friend - one rainy saturday, the boyz came over for some beers. feeling adventurous, i decided to try a TRIPLE conversion...
first, let them all SMELL the cabo. this is a key step. you don't want them going in cold...only because most people are afraid of tequila, because all their lives all they've drank is absolute SHIT WATER and they aren't prepared for the liquid gold that is cabo. so you want to prep them, sort of like saying: "by the way, you are about to drink the most fucking awesomest fucking drink in the history of all time AND space, fucknut, so be ready to wet yourself!"
after they all smelled the bottle (and were obviously impressed), i made them their first waboritas. they were amazed, but i wasn't quite sure if they had been converted yet, so i laid back a little, made some idle chatter, tried to get their vibe. then they asked for more cabo. my work was complete. the triple conversion had been executed.

my cube neighbor at work - now, this guy rarely drinks, if ever. but i started talking about cabo wabo at work (including it in network diagrams, database design docs, performance reviews, etc) and he was like "where can i get it? i love tequila." so one day i come into work and he's like "DUDE, i got some of the reposado last night. it was good." ok, "good" is hardly the word to describe the fucking AURA of cabo, but i let it slide...for NOW. so we talked about it for a while and i told him of my quest for anejo and shit. then a few days later he asked for the waborita recipe, so i sent him the "official" recipe (from cabowabo.com) and then my variation on it (basically, less lime). next day he comes in and says: "thanks for the recipe, i tried it last night...awesome!" i'm like that's cool. then he says, "i think i might have to take up drinking again."
OK, THAT is fucking huge. to this point, the conversions i've executed have been with people who were drinkers, i just showed them the error of their ways and pointed out that they need to focus their drinking efforts on cabo. in THIS dude's case, not only did i get him to drink cabo, BUT i got the guy fucking drinking again. ok, i shouldn't say "I" got him drinking again, i should say "lord sammy reached down and touched his soul."

i have more conversion stories but i'm gonna go do a shot of anejo right now! FUCK YEAH!